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What's it about?
Heart-led Design
After 10 years of creative work and feeling out of alignment with how I wanted to show up in business, I found myself drawn to the idea of heart-led design. A practice of thoughtful and intentional design led with intuition and trust.
Thoughtful and intentional practices
Creativity cannot be rushed but it can be gently shaped into achievable objectives. I break down the path to every project goal into fun, thoughtful and balanced steps that mean you get the best results and I'm a happy designer.
Trust and consideration
I'm a relationship builder. Trust and communication are key to a great working relationship. I give consideration into all the choices I make along the creative journey to ensure what I produce is in alignment with you business goals.
Prioritising joy and fun
The best designs I've ever made, that people love are made when I've been having the most fun. I have the fun when I spend time outside, break out my craft supplies, get a bit messy with sketching and allow the creativity to go where it needs.
Working in alignment
I'm neurodiverse, which means I feel, see and think differently. To honour my wellbeing I follow a cyclic approach to work, guided by the months and seasons. Of course I flow through the weeks achieving my goals while maintaining a healthy balance between work, rest and play.
Graphic Design
What’s your story? Is your brand’s voice loud and clear or is it getting drowned out in all the online noise? I’m here to tell you that you can have standout designs without neon flashing signs, unless that’s your vibe of course!
Heart-led design is all about being intentional, thoughtful and centred around your core business values. It’s about slowing down and authentically connecting with your dream clients. They want to find you and I’m here to help visually guide them to you.
- Branding and Logos
- Business Cards
- Posters and Flyers
- Reports and Documents
- T-shirts and merchandise
- Signage and wayfinding
- Infographics
- Social Media
- Emails and Newsletters
- Elements and Icons
- Mockups and scenes
- Books and covers
Illustrations
Can you imagine how well a picture book would go without any illustrations? They complete the story in a way that transcends the written word. Not to get all poetic on you all but illustrations can help bring together not only narratives but products in a way that connects to your audience.
- Children's Books
- Character design
- Comic Strips
- Character development
- Surface patterns
- Branding
- Fashion design
- Product and product flatlays
- Book covers
- Cook books
- Packaging
- Merchandise
Books
If every book was the same, I think we’d get a bit bored! Good stories are subjective, but at its core, it’s all about the reader and if they connect with the words, the illustrations and how it makes them feel. Even if that feeling is annoyance, cause controversial books sell just as well.
- Picture books, middle-grade and YA
- Typesetting
- Chapter headings
- Cover design
- Moodboard and storytelling
- Marketing
- Mockups
- Point of sales
Working Together
Murrup Art
“Liv skilfully created the perfect branding and logo for Murrup Art, carefully detailing the perfect vision. Having never been through this process before, I had no idea how to even articulate what I was after, but through her detailed process Liv was able to perfectly attain my needs. Liv’s friendly manner, professionalism, and dedication to customer satisfaction have earned my trust and loyalty, and I’m incredibly thankful.”
What Jenna Had to Say
Creative Projects
I believe creativity helps run the world. It’s the little spark of inspiration or nudge of intuition guiding people through the right business deals, testing the hypotheses of science and writing the next best book. If you’ve got a dream, I’m sure there’s a way to create it.
- Workshops and crafting
- School visits
- Murals and art trails
- Interactive screens
- Augmented reality
- Video production
- Interactive art exhibitions
- Pop-ups